Carrier billing in Asia: 2018
This market report gives an overview of the digital ecosystem and direct carrier billing landscape in South-East Asia. From the digital ecosystem perspective, the countries profiled can be categorized into three:
- Mature, developed countries with a smaller growth curve: Malaysia, Singapore, Taiwan
- Steadily growing markets: Indonesia, Philippines, Thailand, Vietnam
- Emerging markets with lower starting base and higher growth: Cambodia, Myanmar, Pakistan
The digital ecosystem of the Asia Pacic region is booming. Among other news over the past year, the following stories from Asia have caught our eye: SVOD services are estimated to reach 1.8 billion subscribers this year; Amazon Prime has recently expanded into India and Tencent is looking to dominate the e-sports and live streaming scenes. At the same time, service providers face a challenge in monetization: traditional payment method (bank cards) ownership is extremely low and marketing channels used in mature Western countries are not efficient. Streaming services are increasingly relying on telco bundling for growth in the region and carrier billing is used to collect payments from users.