Carrier billing in INDIA: 2018
India’s economy is growing fast
India is one of the fastest growing markets in the world with the second largest population of 1339M people and average age of 28 years. India’s GDP growth rate has consistently been above 5% for the last ten years, aiming for a 7,36% growth rate in 2018. It is a country where most people are young, two thirds of the population still live in rural areas and more people have access to 3G and 4G network than they do to electricity.
Indians spend 89 % of their online time on mobile With over 460 million internet users, India is the second largest online market in the world. It’s also the second highest number of mobile subscribers and second largest smartphone market. Access to internet is on a fast rise, mainly due to the spread of data-enabled phones. The average mobile connections penetration is 86% and in 2018, mobile devices will account for 73% of time spent using the internet — up from 70% in 2017.. The growing number of data-enabled mobile subscribers helps rise the digital literacy. Mobile solutions are even believed to be the answer to many social problems – including access to health care or even panic buttons to enhance women’s safety. There still is a huge untapped potential of female mobile users, since India has an extreme digital gender gap among internet users. Only 29% of internet users in India are female.